For the past few years, one name is consistently showing up among the top end for the Best Instructor contest sponsored by The NEWS and the Air Conditioning and Refrigeration Institute. Gregory Goater received an Honorable Mention in 2005 and has again earned that distinction.
Scott Naill, a 20-year HVAC veteran and 14-year teaching authority, finds himself on the cusp of a progressive partnership philosophy, and the winner of Honorable Mention status in the Best Instructor competition sponsored by The NEWS and the Air-Conditioning and Refrigeration Institute.
HVAC contractors who focus on attracting new customers to their business often spend a lot of time and money with unsatisfactory results - sometimes money losing results. According to Terry Nicholson, president of Success Group International, keeping existing customers happy and nurtured is time better spent.
If you choose service over replacement sales, you are only making a living. But if you choose replacement sales over service you are making a healthy profit. That’s according to Terry Nicholson, president of Success Group International and a regular columnist for The NEWS. Nicholson was talking to members of AirTime 500 at the group’s fall meeting in Orlando, Fla.
It was billed as Crain’s 2007 Cool Places to Work awards and it turned out pretty cool, too. I was handed a pair of sunglasses as I entered the theater where the award ceremony was being held. I felt cool. And so did 60 other companies who were there to pick up their awards handed out by Mary Kramer, publisher of Crain’s Detroit Business magazine.
For today’s refrigeration contractors, the research for next generation technology that may most directly affect them concerns carbon dioxide (CO2), also known as R-744, specifically and supermarket applications in general.
Jeff Ford has tried a lot of different ways to market his service and replacement business. The president of Columbus/Worthington Air of Hilliard, Ohio, has used some successful strategies and some not-so-successful ones.
The bottom line is that there’s no way today to hold the customer captive. If you try, you’re done. Facing such circumstances, what do marketers do to meet these challenges? Here are five principles to follow.
To understand how Smith Services, founded in 1974, has enjoyed its meteoric rise in recent years, The NEWS asked company president James Brann to explain the various marketing and advertising tools he has used to set his business apart from competitors and retain-acquire a strong customer base.
Who controls the budget in most U.S. households? Women. Who makes the buying decisions in most U.S. households? Women. So is it any wonder that HVAC contractors like Robert McClelland of A-1 Quick Service have made the decision to channel their company’s marketing efforts toward women?
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