We all like to think that customer retention is there, working for us because we’re just so darn good at our job. No customer could ever forget how timely, fair, and magnetically unleavable we are. Until they actually leave, taking their business and referrals forever. Contractors are too often swooned by the cheapness of what I call anti-retention.
While I think the new federal tax credit is being underutilized, I also feel it is a lot more complicated than what it has been portrayed in some articles. Here is my understanding of the tax credit as well as some of the pitfalls that contractors need to avoid.
Clear Seas Research recently conducted research with industry professionals to understand industry trends, brand awareness/familiarity, brand loyalty, purchase drivers, and current business practices. Two surveys were administered, one focusing on residential unitary products and one on light commercial unitary products.
So very many products are on the market that can fit into the green category in this industry, that there is no way they could all be listed here. Instead, the products highlighted in this article are only the tip of the iceberg of green products, listed to illustrate the diversity of green HVACR items available on the market.
Green is not only gaining increased media attention, it is becoming a standard as corporations, contractors, retailers, health care institutions, and governments promote “green buildings” into the mainstream. Consumers have started to pay attention to efficiency and conservation as the prices of home heating fuel and electricity have increased.
Particularly over the last year it seems, there have been many articles and ads promoting green. Some companies in this industry have already gone green, while many others have not, or not yet. The NEWS spoke with several people whose respective companies have gone green to find out how it has impacted their business.
The wind was howling and the sun was beating down to go along with the high heat and humidity. It was the perfect confluence of environmental conditions for the 8th Annual Renewable Energy and Sustainability Lifestyle Fair in Oregon, Ill., a rural area about 100 miles west of Chicago.
Millions of households continue to rely on older central a/c systems to provide relief from uncomfortable summertime heat and humidity. Besides their generally inferior performance as compared to today’s high-SEER-rated, variable-speed units, these older systems have one primary drawback: They are not as effective at keeping air moisture levels low.
The HVACR industry is more than air conditioners and IAQ. Wrapped into sponsorships and electrifying paint jobs, many manufacturers and contractors sponsor and participate in the racing world.
A manufacturer of modular chillers has announced its entry into the retrofit market and is in the process of adding HVAC contractors to perform the retrofit work. Sparta, Wis.-based Multistack® said the new business is called Maglev Retrofit Solutions.
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