Since the economy generally gives people the creeps about spending money, marketing has changed because it is trying to get them to spend. The same old marketing rules do not apply as before, and yet, we see lots of old rules that should be abandoned. Here’s a list of mistakes not to make.
There are a lot of high-profile energy retrofits going on these days. They offer many insights and information for contractors and others looking to get more deeply involved in this growing market. Here are a couple of examples.
Capitol Hill was busier than usual last year as recession recovery efforts, health care, and climate change legislation dominated the national stage. But California quietly continued to move towards greater energy efficiency and stronger environmental legislation. Since the trends of California are often followed by the nation, contractors outside the state are taking note.
There is a wealth of green business opportunities in the indoor pool marketplace for HVAC contractors willing to retrofit and/or sell new energy recovery mechanical dehumidifiers. Like direct expansion air conditioners, mechanical dehumidifiers require the expertise of trained techs and contractors to repair, replace, install, and sell them.
As we prepare for 2010, it’s time to quit fretting about the times we have had the last couple of years. It’s time we took our destiny into our own hands. Let the negative talk and pessimism be for others; let’s be positive and optimistic when we talk to our employees, our customers, and everyone we encounter.
Moses Zamora was 18 years old when he entered the Marines. Near the end of his military duty, he entered the United Association’s (UA) Veterans in Piping (VIP), a 720-hour training course that assists members of the military in transitioning to civilian life and careers.
Passed in an afternoon session on Christmas Eve, the Senate version of America’s Affordable Health Choices Act of 2009 signaled a turning point in the battle for federal health care reform. Tougher enforcement of energy efficiency laws is also on its way, according to the U.S. Department of Energy (DOE).
Do you know what the single biggest indicator of what will be in our marketing plans for 2010 or the next year or the year after? What you did the previous year. Make the promise to start fresh this year. Focus on what’s working and what you can measure. Focus on listening to your customers.
Legislation coming from the current administration is making a distinct effort to create jobs. Green jobs to be more precise, and in the fourth quarter of last year, Vice President Joe Biden, in concert with the Middle Class Task Force and the Council on Environmental Quality (CEQ), released the Recovery Through Retrofit program.
Even though the possible phase-down of HFCs factored into some discussions at the United Nations Framework Convention on Climate Change (UNFCCC) this past December in Copenhagen, the lack of meaningful results at the two-week international event did little to clarify those refrigerants’ future.
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