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Home » Topics » Featured Stories

Featured Stories
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Marketing Magic: Corduroy Pillows Make Great Headlines!

Adams Hudson
June 21, 2010
Get it? Ha! OK, that was bad, but it got you here. (Marketing Lesson #1: Your headline’s main job is to get your prospect to your next statement.) Now that I’ve already been hilarious …
Read More

In the Contractor's Words: Service Professionals

June 21, 2010
For Richard Bogda, president of Service Professionals, Cranford, N.J., the biggest current hurdle to overcome is “getting the phone to ring again.”
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Seven Solid E-mail Marketing Tips

Hal Licino
June 21, 2010
E-mail marketing is acknowledged to be the single most cost effective marketing vector for any HVAC business and here are the top seven tips to obtain the best results and return on investment possible from your client e-mail list.
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Applications for Infrared Thermal Imagers

Bill Dove, CM
June 14, 2010
Thermal imagers provide very fast, multiple-point temperature measurements of a scene. They are ideal for moving targets and machinery; hazardous, inaccessible, or distant targets; electrical components; big picture evaluations of machinery or surfaces; trending records; and even protection against litigation and insurance claims.
Read More

MCAA Sessions Faster than a Speeding ‘Bullit'

Mike Murphy
Mike Murphy
June 14, 2010
Lonnie Coleman, president of the Mechanical Contractors Association of America (MCAA), set the stage for all presenters at the MCAA annual convention. He put on his best driving clothes for the opening general session and raced Steve McQueen-style through the streets of San Francisco - just to get to the meeting on time.
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MCAA Chapter Sees Double Wins

June 14, 2010
The University of Washington Mechanical Contractors Student Chapter took first prize in the Mechanical Contractors Association of America (MCAA) 2009–2010 student chapter competition. In addition, MCAA presented its 2009 Educator of the Year award to Professor John Schaufelberger, also of the University of Washington.
Read More

New Officers Installed at Annual Meeting

June 14, 2010
Robert T. Armistead, PE, assumed the office of president of the Mechanical Contractors Association of America (MCAA) during the association’s annual convention. The gavel was passed from 2009 President Lonnie Coleman to Armistead during the convention’s closing session.
Read More

MCAA Convention Hits Streets of San Francisco

Mike Murphy
Mike Murphy
June 14, 2010
The Mechanical Contractors Association of America (MCAA) President Lonnie Coleman opened the association’s 121st annual convention to cheers of appreciation from more than 1,700 attendees. The youth choir Voena moved the audience, while a surprise video of Coleman speeding through the streets of San Francisco in a car chase caused waves of laughter.
Read More

A-1 Guaranteed Is Green by Example

Barbara A. Checket-Hanks
June 14, 2010
According to Larry Waters, service manager, trainer, and comfort advisor for A-1 Guaranteed Heating and Air Inc., 2009 “was our best year ever, breaking the $2.7 million mark.” This was chiefly due to the company making “a true green commitment,” Waters said.
Read More

College Has Units Installed for Less Noise

June 14, 2010
The Helena J. Sturnick Village student residence village at Montserrat College of Art offers apartment-style living. The student housing incorporates eco-friendly, green design and blends into the historic neighborhood.
Read More
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