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Let your company, every employee, and your website be a mirror held up so the customer can see himself. It’ll reflect nicely upon you and your profits.

As thermostat technology continues to evolve and more and more products enter the market, manufacturers are beginning to recognize the need for a standardized definition of the smart thermostat.

Regardless of the strategy employed, many contractors are chafing at the new government-imposed regulations, noting that proper installation is far more important than mandated efficiency ratings.

Smart thermostats may not always be the best option for everyone. For many, a simpler thermostat without the bells and whistles is all they need and want.

In just a few short years, a thermostat with Wi-Fi connectivity went from a novel concept to an expectation. And, with consumers demanding more and more from the devices in their increasingly smarter homes, it’s clear the market will only continue to grow and change.

In the U.S., smart thermostat makers market directly to end users, but, in Europe, it’s the utilities that are marketing these products.

For the second time, online marketing solutions company Blue Corona has done a deep dive by analyzing more than 10,000 HVAC and plumbing websites. The analysis indicates a digital divide forming in the HVAC industry. 

One way HVAC companies can help build trust and brand awareness is by offering customer satisfaction guarantees. These types of guarantees are useful sales boosters because they instill trust and give customers one less reason to be apprehensive about making contact. 

How many times have you walked out of a meeting feeling everything went great and later found everyone has a different understanding of what you said? Or, maybe you walked out of a meeting feeling the message just didn’t go over as well as you’d hoped. If the answer is yes, it’s very likely you have an opportunity to improve your communication skills.

HVACR industry leaders and White House officials gathered today at the Eisenhower Executive Office Building in Washington, District of Columbia, to reaffirm their 2014 pledge to invest $5 billion over 10 years in the research, development, and commercialization of low-GWP (global warming potential) refrigerants.