Residential geothermal contractors have relied on tax credits since 2005, but the One Big, Beautiful Bill Act will end the 30% credit in 2025. A previous credit removal in 2016 caused a 45% sales drop, leading to pessimism for 2026. However, demand for geothermal remains strong.
A 1967 ACHR NEWS article shows how one utility promoted electric heat with a full-scale campaign aimed at homeowners, contractors, and commercial buildings.
Jetson’ expansion into California follows the company’s recent launch in New York and builds on its presence in Colorado; Vancouver, British Columbia; and Massachusetts.
In 1960, a Clearwater, Florida, builder and HVAC contractor teamed up to offer a heat pump-equipped model home for $11,950 — and buyers responded quickly.
With homeowners delaying big-ticket projects but still spending on urgent repairs, HVAC contractors that respond quickly and offer clear options may be best positioned to win.