I’ve been virtually meeting more and more contractors who are pushing to the forefront of social media, so it’s time to hand out a few more paper plate awards.
Social media presents two primary choices: get involved or be left behind. Contractors have heatedly debated that statement, along with many other social media topics, for some time. More often than not, however, the argument circles back to social media relevance. With social media being so new, industry relevance is more a matter of opinion that could be argued from both sides.
Does it make a lot of sense for a commercial HVAC contractor, who specializes in rooftop unit service and replacement, to market his wares on social media networks like Facebook and Twitter? If you had suggested this to Jon Lazarus a few years ago, he might have wanted to find a straitjacket for you. But not now.
Online networking has replaced the traditional methods of marketing such as newsletters, postcards, and “happy calls.” At least, that is what online marketers want business owners to believe. The age of Facebook, Twitter, and LinkedIn - to name a few - has threatened to wipe out centuries of commonly used marketing methods.
