SUWANEE, Ga. – Mitsubishi Electric HVAC, Advanced Products Division, launched a new program intended to recognize and reward successful Mitsubishi Electric HVAC distributors, according to William Rau, senior vice president and general manager. The Diamond Distributor program is an incentive-based program that will run annually, with distributors earning benefits for completion. Diamond Dealers, Designers, and Distributors are those who have successfully achieved an exceptional level of training and are best equipped to work with Mitsubishi Electric HVAC's wide range of products and service.

"The launch of the Diamond Distributor program incorporates the remaining key component of our successful Diamond Alliance," said Rau. "The Diamond Alliance is central to Mitsubishi Electric HVAC and helps our company and those integral to the supply channel prepare for a stronger future together."

Mitsubishi Electric HVAC also recently played host to more than 450 people at its annual distributors conference in Orlando, Fla. The theme of this year's conference was an Alliance for the Future. It featured the close relationship with Mitsubishi Electric HVAC, its manufacturers representatives, and distributors. At the conference, Mitsubishi Electric HVAC publicly honored those distributors who exceeded expectations in 2005. ABCO Refrigeration Supply, Long Island City, N.Y., the Distributor of the Year award winner, displayed exemplary sales, growth, and overall effort.

"ABCO Refrigeration Supply provides their dealer customers with a complete inventory of high-quality equipment and parts, service support, and active marketing, along with sales-lead generating programs and a comprehensive package of training, all of which are integral to their success," said Rau.

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Publication date: 08/21/2006