WASHINGTON - The U.S. Department of Energy (DOE) has launched a national public service advertising campaign designed to make children and their parents aware of energy efficient behavior.

The Energy Efficiency Campaign features a villain - the energy-wasting Energy Hog - and includes public service announcements on television, radio, and the Internet.

The Energy Efficiency Campaign currently targets children between the ages of eight and 13, but in future phases it will also target parents and teachers. The Advertising Council and Energy Outreach Colorado developed the campaign, and sponsors include DOE, North American Insulation Manufacturers Association (NAIMA), 20 state energy offices, and others.

For more information, visit www.energyhog.org.

Publication date: 03/22/2004