SACRAMENTO, Calif. — As part of a campaign devoted to rallying Californians to “Play Your Part” to meet the state’s energy goals, Energy Upgrade California® has announced partnerships with the National Hockey League’s (NHL’s) Los Angeles Kings and San Jose Sharks to help raise awareness about ways people can better manage energy.

In February, the NHL teams began to air video vignettes with Bear (the state bear from California’s flag and a fan of Energy Upgrade California) during home games on the big screen in the arena and during telecasts. The teams are also sharing social media posts on their Facebook, Twitter, and Instagram pages, and featuring the campaign on their websites. This strategic partnership is designed to show Californians how they can manage their energy use and help the state meet its aggressive energy goals, recently reiterated by Gov. Brown in his inaugural speech.

“We are thrilled to establish a partnership with these two winning teams,” said Regina Marston, senior manager for Energy Upgrade California, an initiative being managed by the Center for Sustainable Energy. “We know how loyal these fans are to their respective teams and look forward to sharing tips for how they can manage their energy use throughout Northern and Southern California to help California stay golden.”

“The Los Angeles Kings are committed to energy efficiency — and we want to make it easier for our fans to learn about energy management,” said Josh Veilleux, vice president of global partnerships for the Kings and AEG. “Beyond our partnership with Energy Upgrade California, we’ve also proudly supported the installation of energy-saving products at Staples Center to decrease our energy consumption where we work and play — literally.”

“SAP Center is filled with the energy of our players and fans, and we are proud to play our part and share the message of how to better use energy around the home,” said John Tortora, chief operating officer of the San Jose Sharks. “This partnership helps match our love for the game with our love for our state — by helping make it a more beautiful place to live.”

The partnership will run through April. To follow what Bear is doing with the Sharks and Kings and view the video vignettes, visit

Publication date: 3/16/2015

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