The winner, Laurel Schrader, 73, of Rochester, has an 86-year-old wood-burning furnace that he has been using to heat the 2,400-square-foot home that his parents built in 1917. Schrader will receive a new Rheem high-efficiency replacement furnace.
In a statement to the Milwaukee Journal Sentinel, Schrader said that he is tired of splitting wood and is ready for a modern heating system. “I’m getting too old to cut the wood [and] you have to keep feeding the furnace,” he said.
Mike and Kim Rosenthal, the owners of Rosenthal Heating & Air Conditioning, characterized the contest as a definite marketing success. The contest yielded a number of other positive results for the company, including:
The company has already replaced one furnace as a result of one of the leads garnered during the contest, and the company reports that it was featured in 28 articles in local and regional newspapers.
Publication date: 09/29/2003