The unique motorcycle - with a retail value in excess of $75,000 - was built to emphasize Bryant's invitation to contractors to experience what the company is calling its "ultimate performance package" of products, programs, and support to help contractors grow their businesses. The chopper is a prize that an HVAC contractor will take home following the Bryant 2006 National Dealer Convention to be held February 2006.
To enter the "Bryant Chopper Challenge," contractors earn entries into a random drawing by taking a "test drive" of what Bryant has to offer.
Keith Terrell, Bryant assistant brand manager, noted, "Bryant as a manufacturer succeeds only when the dealers do. So, our goal is to provide Bryant dealers with an unrivaled complement of equipment, programs, and business tools to help them do just that."