The winners of the Explorer Challenge were determined by the number of points they earned from participating in designated ICP marketing programs, such as the Homeowners Extended Labor Program (HELPÂ®), consumer financing, training, advertising, dealer promotions, the dealer Website program, brand signage, uniforms, service stickers, customized dealer flyers, and dealer newsletter subscriptions. Points were also awarded for the number of years dealers have been selling ICP products.
The $20,000 first prize winner was Nelson Brothers, Cincinnati. This company purchases Tempstar brand products from Corken Steel Products Co. Boelcke Heating and Air Conditioning in Stevensville, Mich., took second prize and won a 2005 Ford F150 pickup truck. This company purchases Heil brand products from Comfort Control Johnstone Supply. Third prize winner Carolina Comfort, Irmo, S.C., won a 2005 Ford Ranger pickup truck. This company purchases Heil brand products from Gateway Supply.
"These dealers have shown their commitment to constant improvement, and a drive for success that continues to achieve positive results for both their own businesses and ICP," said J.T. Holtschlag, ICP national sales manager. "It is an honor to reward these dealers for their outstanding work in excellent customer care, marketing success, and dedication to promoting quality products and performance."
Publication date: 01/23/2006