NEWARK, N.J. — Panasonic Heating & Air Conditioning Group has announced the launch of a new loyalty program to benefit its dealers and contractors. The Panasonic HVAC Dealer Rewards Program offers perks to dealers and contractors for selling and registering Panasonic mini-split heating and cooling systems.

“The Dealer Rewards Program is a pioneering vehicle through which Panasonic will strengthen relationships with our network of dealers and contractors,” said Malcolm Persaud, senior product planning and development manager, Heating and Air-Conditioning Solutions Group, Panasonic Corp. of North America. “We have an outstanding dealer network, and the rewards program is our way of thanking them for their continued hard work and loyalty to Panasonic.”

Under the Panasonic HVAC Dealer Rewards Program, dealers will accumulate points for every eligible HVAC product they sell and install. Points, which will vary based on product, can then be redeemed for a reloadable rewards card which can be used anywhere Visa is accepted.

To begin, a dealer/contractor must register at After successful registration, the Rewards Program member will have the opportunity to enter in their eligible product sales and in return, earn points.

“We truly appreciate the loyalty our dealers have to our brand and our products,” said Persaud. “We’ve made it a simple process for our dealers to earn the rewards they deserve and this program gives us an opportunity to show our appreciation in a meaningful way.”

Only Panasonic Certified Contractor Dealer employees are eligible for this rewards program and all units must be sold and installed in end-user locations or homes between April 1, 2015 and March 31, 2016.

Complete program details and qualifying products can be found at

For more information about Panasonic Heating and Air conditioning, visit

Publication date: 5/11/2015

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