The event placed an emphasis on providing contractors with methods to eliminate debt, boost employee morale, and enhance yearly profits. Jim Abrams, Terry Nicholson, and Rebecca Cassel led the three-day event.

Abrams, co-founder of PSI and AirTime 500, started the first day with a look at financial methods, residential replacement sales, gross margin, and performance factors. Nicholson, president of Contractors Services, focused on balance sheets and variables important to a company's bottom line.