Weil-McLain president Bob Grussey kicked off the press conference with praise for the product’s design. “It is a true break from tradition — out of the box technology,” he said. “This product is truly sexy.
“It took less than 10 months to bring the product from concept to market, which is half of the normal process time.”
INNOVATIVE FEATURESThe company stated that the Ultra would be available in mid-December. There will be two models, Ultra 155 and Ultra 230. The company described its various features this way:
“This is probably the most exciting product I’ve worked on in 15 years with the company,” said Neil Rolph, director of product development for Weil-McLain. “I just installed one in my own home. The appearance is very attractive. My wife actually takes her friends downstairs to look at it.”
Rolph demonstrated some of the features of the Ultra, including removal of the front panel with only two screws. He noted that the connections on top of boiler were designed to accommodate space-saving applications, and that a built-in electrical outlet was included for running accessories.
The Ultra has a limited 15-year heat exchanger warranty and a homeowner protection plan with five years on parts and labor, according to the company.
For more information, visit www.weil-mclain.com (website).
Publication date: 11/25/2002