Visitors to the site enter their addresses and are instantly provided with a list of several Bryant dealers in their area. The list includes dealer addresses, phone and fax numbers, number of miles from customer’s home, and map of the dealer’s location.
Bryant stated that dealers benefit from the locator feature because “they receive timely customer leads that are prequalified for geographic coverage. And they can offer these customers immediate information about their dealerships through the link to their web pages.”
Publication date: 01/22/2001