“An open shopping concept allows our customers to see the products that we stock,” Hansche said. “We have intentionally arranged it in a manner that allows a line of sight to our most valuable inventory.”

Hansche has been in the wholesale distribution industry for over 10 years. He said after feeling capped by upper management at outside distributors, he saw a path for greater success through Winsupply’s business model. 

“Michael and I saw the potential of building something from the ground up that serves not just ourselves, but our people and the community around us,” Hansche said. “The autonomy and freedom to make the decisions needed to accommodate our customers in any way possible, as well as the ability to directly influence the success and better the lives of the people we choose to hire, is why we chose Winsupply."

The new Local Company fits into Winsupply Inc.’s growth strategy in the Texas area, said Roger Lewis, Area Leader, Winsupply Inc.

“Texas is a huge part of our growth plan,” Lewis said. “Anytime we can find the right people who are entrepreneurs with the right relationships in a Texas market, we want to talk to them.”

Lewis said he believes the potential of the Texas region for entrepreneurs is unparalleled. 

“There is a tremendous number of people and businesses moving to Texas, and we are just now starting to scratch the surface of what is possible when you consider all of the industries in Texas that can be served by a Local Company,” Lewis said.

Winsupply during calendar year 2025 (FY2026) has the goal to open 20 new Local Companies across its U.S. footprint. Winsupply Local Companies are expected to achieve nearly $8.3 billion in annual sales for 2025.