The average American spends about 90% of their life indoors. Before the pandemic, a huge percentage of that time was spent in an office. Five years later, for many, a majority of that time is now spent at home. And, now that homeowners are more educated on the effects poor indoor air quality (IAQ) can have on their health, residential indoor air quality IAQ monitoring devices are gaining in popularity. Fortunately, today’s industry solutions are growing right along with the demand. To meet this demand and aid in its growth, contractors have to first understand where it’s coming from, know their role after install, and continue to educate homeowners on the effects of poor IAQ and how monitoring solutions can help. The growing consumer interest in IAQ solutions presents a valuable opportunity for contractors, if they execute all those things effectively. Educating homeowners about the benefits of IAQ monitoring and offering tailored solutions can lead to increased sales and enhanced customer loyalty. As awareness of IAQ's importance continues to rise, contractors who proactively address IAQ concerns are well-positioned to meet market demands and strengthen homeowner relationships.

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