LOS ANGELES — ServiceTitan, which offers a software platform for trades businesses, has entered into a definitive agreement to acquire Convex, which has a sales and marketing platform purpose-built for the commercial services industry.

For years, ServiceTitan and Convex have independently invested significant amounts of capital in building best-in-class software for commercial contractors, with a focus on driving return on investment and positive business outcomes for their customers, a press release from ServiceTitan said. This new partnership will help deliver an end-to-end solution that enables commercial businesses to grow profitably, from initial outreach to new prospects, through work order execution, invoicing, job costing, and everything in between, the company said.

“ServiceTitan is on a mission to build technology that significantly improves the lives of every single contractor,” said Ara Mahdessian, CEO and co-founder of ServiceTitan. "We are laser- focused on delivering high-ROI, purpose-built software for the commercial services industry. Commercial businesses deserve a platform that works as hard as they do — a platform that can help them operate and enable profitable growth for decades to come. I'm thrilled to welcome Convex to the ServiceTitan family as we collectively join forces to continue executing on this ambitious vision."

Founded in 2017, Convex was built to modernize the commercial services industry with data-driven solutions that increase revenue for contractors by improving their go-to-market strategies and execution, ServiceTitan's press release said.

Once the acquisition is complete, Charlie Warren will continue serving as Convex CEO, and co-founder Blake Meulmester will continue in his role as chief product officer.