SAINT PAUL, Minn. — The Ductless Directory is shifting its marketing strategy from one that is product-centric to one that makes the ductless contractor the star of the show. This change marks a new era that will help qualified contractors get the visibility and recognition they deserve.

“There are a lot of ductless contractors out there who are doing amazing work,” said Michelle LaFrance, founder and CEO of The Ductless Directory. “But as the demand for ductless grows and the search becomes more competitive, they are often overshadowed and overlooked. We want to change that. We help homeowners understand that when it comes to ‘going ductless,' the most important decision is to hire the right ductless contractor. It is that important."

With over 13 years of experience in the HVAC industry, The Ductless Directory will continue to provide homeowners with the information they need to make an informed decision about their home heating and cooling needs with a ductless mini split heat pump. The difference is that by focusing on hiring the right ductless contractor, the missing puzzle piece is in now in place and a fresh marketing paradigm is revealed.

The fresh strategy will now make the ductless contractor the hero of the marketing campaign. Starting in June, the website will feature top ductless contractors throughout every page of the website. Each month, a top ductless contractor will be featured on the home page, alongside a new message which states that hiring the right contractor is the first and most important step.

Additionally, each interior page of the website will feature a top contractor along with a supporting quote on why the contractor is important. Consumers will get a consistent message on why the contractor is so important to the ductless journey.

“Clarity in messaging is important, which is why I chose ‘Real Comfort. Real Contractors. Real Results.' It speaks to the fact that if you want all the benefits that ductless has to offer, you need to hire a contractor with credentials,” LaFrance added.

It’s important to note the SEO benefits of using directories as part of an overall SEO strategy. The Directory was created based on the knowledge of how advanced SEO strategies work and are designed to give ductless contractors a competitive advantage.

“First and foremost, we are a marketing company with superb SEO skills. I created the Ductless Directory to be a win for everyone involved. It elevates the contractor, the manufacturer, and the product and of course, it’s a win for us as we are very proud of its contribution to the industry,” said LaFrance.