HOLMDEL, NJ  WorkWave, a provider of SaaS software solutions that support every stage of a service business’s life cycle, expands its board of directors with the appointment of three industry leaders: Sheryl Hoskins, Sejal Pietrzak, and Eric Palmer. Expanding the existing WorkWave board of directors from four members to seven reflects the company’s continued growth.

“We now have a diverse range of extraordinary talent across both the WorkWave employee base and board of directors. Diversity of ideas and perspectives is key to enabling us to robustly build the company’s future in a way that promotes new innovation, fresh perspectives and an inclusive company culture,” said David F. Giannetto, CEO of WorkWave. “2021 has been a transformative year for this company, and we’re committed to continuing our growth journey and reinforcing our position as the market leader for the verticals we serve.”

Sheryl Hoskins has nearly two decades of experience leading and growing SaaS businesses in various industries including healthcare, government, event registration, and hospitality. She has managed teams all over the world, spending the first half of her career in Fortune 15 companies and most recently was the CEO of Upserve, LLC, which was acquired by Lightspeed Commerce in 2020. Hoskins holds a degree in electrical engineering, an MBA in marketing and is a U.S. Army veteran. 

Sejal Pietrzak has held executive leadership positions for fast-paced, global enterprise software companies across all stages of growth and value creation for the past two decades.  Most recently, she was the CEO of DealerSocket, a leading SaaS provider to the automotive industry, which was acquired by Solera in 2021. Pietrzak has an MBA from The Wharton School at the University of Pennsylvania and a bachelor’s degree in International Relations from The College of William & Mary in Virginia.

Eric Palmer is a serial C-level executive and company growth strategy advisor with extensive experience in operations and finance, software, service, and SaaS businesses. He has orchestrated multiple private equity financings, venture capital investments, IPOs, private and public debt financings, acquisitions, roll-ups, and other strategic initiatives.

Hoskins, Pietrzak, and Palmer join the existing members of the WorkWave board of directors: Darren Roos, chairperson of the WorkWave board, CEO of IFS; Johannes Reichel, partner at EQT; Naveen Wadhera, co-head of TA  Associate’s European Technology Group; and Stewart Lynn, partner at Serent Capital.

“WorkWave has demonstrated an incredible capacity for growth, scalability, and financial performance during this phase of investment and development,” said Roos. “These carefully selected board members will support WorkWave in its mission to continue to deliver innovative industry-leading solutions that help its customers to grow their business, service their customers, and maximize their money.”