DALTON, Ga. — The New Flat Rate celebrates 10 years in 2021.

“When we first started the company, we were working 12-hour days, six to seven days a week without pay inside a garage,” said Rodney Koop, founder and CEO of The New Flat Rate. “Now, we have a state-of-the-art headquarters with a specialized training room. I continue to be amazed with the success of our members.

“We now have members in every state and four provinces in Canada, and without them and our staff here at The New Flat Rate, we would not have this tremendous amount of growth. They are the real heroes in our industry, and they have continued to be champions of our pricing system.”

Much has changed for The New Flat Rate over the past decade. The company started by using printed books for clients. Contractors can now use the official app to present pricing options to customers on mobile devices and make changes as needed.

“From the very beginning, our passion was to create a system that automated the upsell and remove the pressure from the technicians,” said Danielle Putnam, president of The New Flat Rate. “We wanted to make the lives of contractors a little easier and more profitable. We believe that we have achieved that because contractors that use our product have seen an average per ticket increase of $246. We still receive calls or emails on a daily basis from members stating they sold platinum jobs by showing a customer the menu.” 

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