ITASCA, Ill. — At NETWORK2020 Virtual conference last week, the American Supply Association officially introduced its Project Talent careers platform aimed at solving the current and future industry workforce challenges.

The PHCP-PVF industry is facing a crisis over the next decade, during which estimates say 55% of ASA member companies’ labor forces will become eligible for retirement, which will impact the industry’s ability to survive. Further, the industry’s future is jeopardized by the inability to adequately staff companies.

To solve this issue, ASA partnered with Boston-headquartered advertising agency Harger Howe to create Project Talent, which features a media campaign to fast-track and drive targeted traffic through ASA’s website to members’ websites. A social media effort will build career-focused communities online that will offer career success stories from small and large companies.

Another key feature is the Project Talent Career Portal that provides education and tools to ASA members to help them in their recruiting efforts. To assist members in securing new hires through this process, Project Talent offers a Career Opportunity Toolbox with marketing and promotional materials.

All of these resources are available to members through a shared online resource center, which can be accessed through the MyASA portal at

“Project Talent will be a game-changer for ASA member companies and the industry as a whole,” ASA CEO Mike Adelizzi said. “It has been well-documented that the PHCP-PVF industry is staring at a labor problem over the next decade. Project Talent will give ASA member companies abundant resources to solve that problem, showing prospective hires that you can have a long and highly rewarding career in the PHCP-PVF supply chain.”

“In my capacity as president of our advertising agency, I deal with many employers around the country,” Harger Howe President Mike Walsh said. “When I first started discussing Project Talent with ASA’s executive committee, I was very impressed with their progressive approach to finding and engaging talent for their industry members. Many of our clients do not plan more than three to six months down the road, but ASA is already planning a talent engagement strategy for the next five to 10 years. A big part of Project Talent is providing useful, easy-to-access tools and resources for member companies and their recruiters. Any ASA member can take advantage of these tools and assets. This is just the start. We encourage ASA members to become active participants and check their MyASA member portal frequently as we add new material.”

ASA will be hosting a special Project Talent webinar in the near future that will give ASA member companies a step-by-step look at all the assets available to them through this game-changing platform.

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