Even though we do our best to provide great service, there will be times customers are not fully satisfied. Thirty eight percent of contractors who took our survey reported that service complaints are the most common grievances, followed by scheduling issues at 24 percent. One notable response within the Other category (19 percent) was complaints based on pricing of goods and services. Sales expert Weldon Long suggests communicating the value of your goods and services, rather than the cost, to customers to justify the price. For more information on how to overcome the price objection, watch the clip from Cracking the Code at EGIA.org/PriceObjection.