For contractors deciding where to allocate their marketing budget, it is important to understand how effective TV and radio are at generating new leads for the home services industry. 43 percent of respondents said that neither TV nor radio were effective forms of advertising for their business. Though broadcast advertising has the potential to reach a large audience, they can be expensive, which can make it difficult to achieve the right return on investment.
EGIA Snapshot Survey: TV & Radio Advertising
June 4, 2020