EGIA Snapshot Survey: Preparing for the Summer Busy Season
When the calls are coming in, you don’t necessarily need help marketing your goods and services. A strategic shift in marketing can help you focus on business at hand and can even help you prepare for the shoulder seasons. Although 49 percent of contractors reported no change in marketing during summer, 32 percent said they shift to marketing only the most profitable products and services. Additionally, 26 percent reported shifting their marketing message to brand awareness.