WESTFIELD, Mass. — Mestek Inc.’s Distributor Products Group (DPG) announced the following changes to its Marketing Services Group:
Meagan Harrington will be taking on the role of digital marketing manager for all brands under the Distributor Products Group umbrella. She will be responsible for overall digital engagement strategy, which includes all web-based initiatives including but not limited to SEO and SEM strategies. Harrington will also oversee all social media and lead generation platforms across all DPG companies.
Amy Babikyan will be transitioning from sales management and assuming the role of marketing manager for all residential products, as well as some of Mestek’s commercial product offerings. Her primary responsibilities include working with Mestek's field sales personnel and customer network to devise marketing programs that facilitate growth through the various market channels in which versatile product solutions are distributed. Babikyan will also oversee direct product campaigns, advertising, and branding initiatives across the product selections of Mestek’s Residential Comfort Group.
“Amy and Meagan are tremendous assets to our organization,” said Director of Marketing Matt Kleszczynski. “These changes further bolster our marketing strategies and afford better overall support for both our internal digital marketing platforms and external direct product marketing and customer support.”