CHICAGO — Fresh-Aire UV®, a manufacturer of UV-C and photocatalytic oxidation (PCO)/carbon IAQ products in North America, named the Benoist Co. in Phoenix its 2017 Rep of the Year at the 2018 AHR Expo.

Fresh-Aire UV also presented its inaugural Manufacturer’s Rep All-Star Awards for recognition of outstanding preparation, organization, training, and productivity. Winning the awards in 2017 were Justin Revels, Daugherty Sales Co. Inc., Mooresville, North Carolina; Sasha Vinnikov, Benoist Co.; Chad House, McAllister Group, Altamonte Springs, Florida; Randy Burg, Sugar Land, Texas; and Alecks Lara, Benoist Co. 

The 30-year-old Benoist Co. grew its Fresh-Aire UV products sales three-fold in its territory of California, southern and western Nevada, Arizona, and New Mexico, according to vice president, Marc Benoist. Benoist Co. developed a two-hour training seminar that included product as well homeowner sales techniques that it presented to dozens of contractors, along with the assistance of Marissa Granados, sales and training manager, Fresh-Aire UV.

The training seminars, usually held before workday hours, educate contractors on the product, the technology, and how to properly promote the systems to homeowners while focusing on the benefits of reduced maintenance and improved health. Armed with the information, several HVAC contractors raised their own Fresh-Aire UV product sales more that 300 percent last year, according to Nick Vosburgh, national sales manager, Fresh-Aire UV.

"Benoist’s dedication to the Fresh-Aire UV product line through educating contractors helps bring the knowledge and benefits of IAQ to the consumer,” said Granados.                                  

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Publication date: 02/15/18