ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account
Distribution Trends

Fear, Change and Being There

By Steve Coscia
Steve Coscia
September 24, 2014
Steve Coscia
Steve Coscia

People fear change for a variety of reasons such as uncertainty, loss of control, complacency and risk aversion. Regardless of the reason, change is about the only thing we can look forward to. For HVAC contractors, the key drivers of change are often the customers. And the HVAC companies who stay closest to their customers and inquire about new preferences and needs will stay ahead of the pack. 

My busy travel schedule enables me to serve HVAC contractors throughout the United States and Canada. I have found that the one differentiating factor among the most successful contractors is a willingness to innovate and drive change. 

Prior to being a self-employed consultant, I managed a supply chain group for a manufacturing company. My team was comprised of young men and women about twenty five years my junior. Our group was responsible for maintaining the manufacturing schedule and minimizing worldwide inventory exposure for high-technology components with short life cycles. The reality of Moore’s Law on high-tech manufacturing is a force to be reckoned with because every 12 to 18 months, new technology replaces the old. 

My young team was energetic and willing to participate in teleconference calls with European and Asian customers any hour of the day or night. When one continent needed more inventory, our team analyzed whether it made sense to manufacture a new product or simply to shift inventory from one continent to another. Decisions were made quickly and sometimes I would ask a younger staff member to visit customers in Europe or Asia to conduct an inventory audit and to meet their overseas counterparts. 

While worldwide travel seems glamorous, these trips were exhausting and my young staff members knew it. They resisted the travel because of my high expectations, tight deadlines and the heavy workload during a major time-zone adjustment, all of which challenged their comfortable routine. Their resistance was no match for my insistence.

The outcome of these overseas trips was always the same; the returning young staff member’s overall performance improved exponentially afterwards. Their thinking was more strategic and they took greater risks because they began to see the bigger picture of how the worldwide distribution plan fits together. Travel expands a person’s perspective in ways one might not always realize. In addition, Woody Allen’s quote, “Eighty percent of success is showing up,” carries a lot of weight when you consider how important it is to be present. 

Here is a second interesting and refreshing perspective about change and the related benefits.

Looking for quick answers on air conditioning, heating and refrigeration topics? Try Ask ACHR NEWS, our new smart AI search tool. Ask ACHR NEWS →

At sixteen, I broke my right arm and was forced to write with my left hand for about four months. It was awkward and uncomfortable. The cast on my right arm went from my hand to my shoulder. Writing was an activity that I took for granted and it wasn’t until I struggled and re-learned how to hold a pen and write that I fully understood what “outside my comfort zone” meant.

At the time, switching back to my dominant right hand was not an option, so I persevered and, within a few days, my left hand writing became more proficient.  By the end of the four months, I was a left hand writer. After the cast was removed, I went back to writing with my right hand only part time.  With two dominant hands, I was able to switch back and forth with ease.

During the subsequent months, I remember that life got rosier. My attitude and outlook was more positive. My high school grades improved, I became more extraverted and some of my adolescent weirdness subsided. What might have caused the flood of positive outcomes after the broken arm? 

The answer lies in the possibility that the persistent discomfort of learning how to write with my left hand resulted in new brain activity called neurogenesis.  This new brain activity involves the growth of neurons from neural stem cells. Years later, I learned that while most human neurons are developed prenatally, some parts of the adult brain retain the ability to grow new neurons. In my case, disruption, change and ensuing discomfort turned out to be a good thing.

Courageous HVAC service operations that step outside their comfort zone and disrupt their routine in the interest of exceeding their customers’ ever-increasing expectations will also yield positive outcomes. It requires both trust in the synergies which will abound (like new neurons) and courage to take the first step.

Sometimes change occurs unexpectedly, similar to when I broke my arm, and sometimes change is forced upon a person in the same way I insisted my young staff travel. Either way, get on board, overcome fears and embrace change.

KEYWORDS: distribution management

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

 

Steve coscia hs

Successful distributors hire Steve Coscia to train their dealers and contractors in World Class Customer Service skills. Call Coscia at 610-853-9836 or e-mail him at steve@coscia.com to learn more about his speeches, seminars, and educational resources. Visit www.coscia.com to download a free, 60-page e-book entitled Service Excellence.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • HVAC-enrollment

    The Trades Are Back: HVACR Programs See Nearly 30% Enrollment Spike

    A new wave of future technicians is entering the pipeline.  
    News
    By: Matt Jachman
  • 2025 Top 40 Under 40

    2025 Top 40 Under 40 HVACR Professionals List

    The 11th annual Top 40 Under 40 list highlights those...
    HVAC Light Commercial Market
    By: Hannah Belloli-Oster
  • LG Ductless Mini-Split Systems

    The 9 Types of Heat Pumps

    As the U.S. moves toward electrification, heat pumps are...
    Ground Source Heat Pumps
    By: Joanna R. Turpin
Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

  • Airex Rooftop Units
    Sponsored byAirex Manufacturing Inc

    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

Popular Stories

HVAC-Price-Increase-graphic

HVAC Price Increase List: June 2026

Trump-Section-232.jpg

Trump Reduces Section 232 Tariffs on HVAC Equipment to 15%

Refrigerants-and-gauge.jpg

HVAC Industry Warns of Counterfeit Refrigerants Entering U.S. Supply Chain

U.S. Supreme Court building

95% Furnace Efficiency Rule to Get New Hearing

Midea-training.jpg

HVAC Workforce Crisis Expands Beyond Technicians to Instructor Shortages

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

June 23, 2026

HVAC Duct Sealing Mastics: Why Selection Matters

In this webinar we will detail what HVAC material buyers and technicians need to know when selecting duct mastics, including matching mastic to substrate, alternatives to liquid mastic, and where UL 181 Listings fit into real world installations.

View All Submit An Event

Poll

Summer Staff

Are you fully staffed for the summer season?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
HVAC Duct Sealing Mastics: Why Selection Matters - Free Webinar - 6/23/2026

Related Articles

  • Winds of change: Being part of a utility's subsidiary

    See More
  • Steve Coscia

    Listening Skills at the Counter

    See More
  • Steve Coscia

    Supply House Personalities

    See More

Related Products

See More Products
  • The ACHR News - November 17, 2025

    ACHR NEWS November 17, 2025, Issue

  • The ACHR News - August 25, 2025

    ACHR NEWS August 25, 2025, Issue

See More Products

Related Directories

  • Comfort Air Distributing

    Comfort Air Distributing is a customer focused distributor, dedicated to the success of our HVAC partners and committed to being a leader in our changing industry.
×

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing