NOVI, Mich. — General Filters Inc. announced the launch of its new website, designed to provide the ultimate user-friendly experience with improved navigation and functionality.

The new site includes extensive product information that helps customers easily find information about General Filters’ GeneralAire^®, General, Gar-Ber^®, and Unifiliter^® brands. Supporting videos, spec sheets, brochures, product drawings, parts lists, and more can be found with each product.

As mobile devices use icon’s Utilitarian nature, helping to make General Filters website easy to browse is a new icon-driven menu that is aimed at the audience visiting; bringing them the information that is most relevant.

Created with the user experience firmly in mind, the website has been designed using the latest technology so the site is compatible with today's browsers and mobile devices. The new website means that customers can now benefit from richer online content that is easier to navigate and share with others, assisting the specification process; a result of talking with customers and gaining valuable feedback. Visitors can also stay informed with the latest news of the company, and the entire indoor air quality industry. The Blog section features the latest announcements, product introductions and opinion pieces from industry experts. 

In addition to the humidifier calculator and other rich features, the new website offers both a “contractor finder” for home owners, and a “wholesaler finder” for contractors.   

Publication date: 7/24/2018

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