AHR Expo Shares Las Vegas Audience-attracting Strategy
WESTPORT, Conn. — The 2017 International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo) will return to the glitter of Las Vegas this coming January. Behind the glitz of a city to which many exhibitors and attendees love to flock lies numerous years of advance, strategic planning by the show’s management, International Exposition Co. (IEC).
Las Vegas will be the latest city to which the AHR Expo has returned over the course of its eight-decade history and is one of several cities show management recognizes as prime for attracting exhibitors and attendees alike.
“With an audience that spans the continent and crosses international borders, we want to make sure the AHR Expo remains, year after year, an accessible, not-to-be-missed experience for as many exhibitors and attendees as possible,” said Clay Stevens, president of IEC. “We track the number of attendees, exhibitors, media, and other personnel at every show — in addition to conducting in-depth research of venues, accommodations, and travel to and from potential cities — and use this information to plan the locations for the AHR Expo years in advance.”
According to Stevens, U.S. cities are primarily chosen based on available exhibition space and ancillary amenities to accommodate the show’s thousands of annual attendees and exhibitors. Ease of travel to, from, and within a city, as well as its core market strength in specific HVACR segments, are also closely evaluated.
It’s also no coincidence that each year’s AHR Expo is held in mid to late January or early February.
“We’ve found that this time — after the heating season is well under way and before the air conditioning season commences — is the time when we have an ability to cast the widest net for attendance at AHR Expo,” said Stevens. “At the end of the day, the show’s core value is in cultivating the product knowledge and networking opportunities that translate to business — hard dollars and cents — for our exhibitors and attendees alike. We want to make sure the timing of the show capitalizes on the HVACR industry’s least busy season for both exhibitors and visitors.”
Similarly cognizant of this ideal yearly timing, HVACR industry manufacturers are hard at work preparing for the launch of new products, systems, technologies, and services in January and February.
“Manufacturers understand they have a yearly opportunity to engage a receptive audience that is ready to learn about the latest and greatest,” Stevens shared. “In keeping with our reputation for being ‘the world’s largest HVACR marketplace,’ we at AHR Expo are proud to create an experience that can, and often does, serve as a launching pad for our exhibitors’ annual sales and marketing efforts.”
The 2017 AHR Expo will take place Jan. 30 to Feb. 1 at the Las Vegas Convention Center.
Information courtesy of the International Air-Conditioning, Heating, Refrigerating Exposition. For more information, visit www.ahrexpo.com.
Publication date: 10/17/2016