NEW CASTLE, Pa. — Berner International Corp., a manufacturer of air curtains, has redesigned its website (www.berner.com) utilizing mobile-friendly responsive design. In coordination with the website redesign, the company has also reorganized its product line by application to better expedite air curtain selection and specification.
The website’s responsive design automatically resizes screen resolution to a visitor’s smartphone, tablet, laptop, or PC. “Having a mobile-friendly website is important as our customers are increasingly using smartphones and tablets when they’re outside the office," said Georgia Berner, president.
The new Berner website is now organized by industry, such as restaurant, retail, institution/facility, and manufacturing/warehousing. The company has replaced its model names such as the MaxAir, Mark, Aristocrat, or K-Zone with the category names they target, such as Industrial, Commercial, Architectural, and Sanitation Certified. The website cross references today’s models to their past names through the search function or the “Renamed Page.”
The site includes an air curtain selector program, which uses product and case study application photos to help the user navigate toward a model selection that fits the door opening. Each individual product page includes tabs for heater types, accessories, specifications, related products, and other options. Each product page also includes a building information modeling (BIM) tab for links hosted by architectural online product catalogs, ARCAT and AutoDesk. There is also a “Contact Sales” page that offers the user assistance and/or pricing.
“Google’s April announcement of mobile-friendliness as a ranking signal coincides with Berner’s website reorganization,” said Berner. “We wanted the new site to continue to be a resource for those who want to know more, and at the same time, make it simpler to select a Berner air curtain from our many designs”
For more information, visit www.berner.com.
Publication date: 7/20/2015