ALEXANDRIA, Va.— The National Oilheat Research Alliance (NORA) announced that it has launched a completely new version of, its consumer information website.

NORA said that it worked with Primedia to identify the core attributes of oilheat, which the organization indicates are “safe, renewable, efficient, clean, domestic, abundant, and independent.” New content was then created to explain each attribute and how it benefits the consumer. The new site is said to feature a clean design, shorter copy, as well as a responsive design for viewing on smartphones and tablets in addition to laptop and desktop computers. The amount of oilheat information from the previous version of was maintained in the Knowledge Base section, including the FAQs and Equipment sections.

John Huber, NORA president, said, “We are so pleased with the updated information and design of the new OilheatAmerica. By focusing on the core attributes of oilheat and the growing audience on mobile devices,” he noted, this “launch of OilheatAmerica provides additional access to consumers and direct support to the men and women who are the oilheat industry.”

New to the site are expanded information on Bioheat® fuel and state mandates for ULSHO and biofuels, rotating “quick facts,” and sections developed specifically for commercial and industrial users, home buyers and sellers, real estate professionals, builders and HVAC professionals, and home inspectors.

NORA was authorized by Congress in 2000 to provide funding that would allow the oilheat industry to provide more efficient and more reliable heat and hot water to the American consumer. For more information, visit

Publication date: 3/2/2015

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