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Refrigeration

New Websites for Refrigeration Manufacturers

Hussmann, Hussmann Mobile, Krack Undergo Upgrades

November 18, 2013
Hussmann has announced the launch of new websites for Hussmann, Hussmann Mobile, and Krack Corp. According to a statement from the companies, the new websites help enable excellence in food retailing by providing comprehensive information tools for retailers and other customers. There are said to be improvements to content, navigation, and functionality. All the new sites are available in three languages: English, Spanish, and French.

One of the highlights of the Hussmann site is a new Value Rotator, which provides expanded information and videos regarding areas of special interest for customers including merchandising, food quality, sustainability, retail performance, and enabling excellence. Visitors to the Hussmann site also have the opportunity to personalize their experience with information tailored to their interests. They can use a new cross-section comparison tool to aid them in their planning, and they can view Hussmann equipment and services in the new photo gallery, which includes over 800 photos.

There is also an expanded Hussmann mobile site. The site automatically launches when www.hussmann.com or m.hussmann.com is accessed from a smartphone. It includes mobile-specific versions of all products, services, locations, photos, and technical information.

The updated design of the Krack Corp. site is similar to the new Hussmann site. It includes improvements to the look, content, navigation, and functionality, according to the statement.

The company began the website project by analyzing what people used most on previous sites. Users were asked for their input and comments.

Publication date: 11/18/2013

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KEYWORDS: food service and HVACR new website launch refrigeration equipment Website Design for HVACR

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