New Websites for Refrigeration Manufacturers
Hussmann, Hussmann Mobile, Krack Undergo Upgrades
One of the highlights of the Hussmann site is a new Value Rotator, which provides expanded information and videos regarding areas of special interest for customers including merchandising, food quality, sustainability, retail performance, and enabling excellence. Visitors to the Hussmann site also have the opportunity to personalize their experience with information tailored to their interests. They can use a new cross-section comparison tool to aid them in their planning, and they can view Hussmann equipment and services in the new photo gallery, which includes over 800 photos.
There is also an expanded Hussmann mobile site. The site automatically launches when www.hussmann.com or m.hussmann.com is accessed from a smartphone. It includes mobile-specific versions of all products, services, locations, photos, and technical information.
The updated design of the Krack Corp. site is similar to the new Hussmann site. It includes improvements to the look, content, navigation, and functionality, according to the statement.
The company began the website project by analyzing what people used most on previous sites. Users were asked for their input and comments.
Publication date: 11/18/2013