ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account
HVAC ContractingBusiness Management

Can the Millennials Take Us to a New Future?

By Greg Mazurkiewicz
November 4, 2013
Cover of Millennial City: How a New Generation Can Save the FutureHow can you not like a book that begins, “The future is not what it used to be,” quoting Laura Riding and Robert Graves from 1937?

In the 1930s, the Great Depression certainly had a huge impact on everyone’s outlook. In our time, the Great Recession has rocked our world and changed many lives. So what can the younger generation look forward to? What can they do to make things better?

The book Millennial City: How a New Generation Can Save the Future, by Dennis Walsh and Glen Hiemstra, addresses the millennial generation and the near future. The authors state that in 2008 most of the world’s population had shifted to cities and by 2050 the United Nations predicts 70 percent will live in cities.

The millennial generation, identified as young people born between 1978 and 2000, are flocking to cities. The future of cities, thus, is intertwined with the future of the millennials, note Walsh and Hiemstra.

Since cities are filled with many buildings, residential and commercial, and they all require some form of HVAC, a future with many people living in cities requires sustainable homes and buildings installed with efficient HVAC. That’s where our industry comes in.

The authors point out that numerous cities, not just in the United States, are facing tough choices. “Growing cities have to face the fact that cities consume two-thirds of our total energy and produce over 70 percent of global energy-related CO2 emissions…. Uncontrolled urban development can't continue.”

Obviously, everyone in the industry knows that HVAC is responsible for a great deal of energy consumption and HVACR can be part of a much more energy efficient future.

Some cities are growing while others are shrinking. The authors write that growing cities need to “grow in a smart way” and those that are shrinking need to “shrink smartly.”

Looking for quick answers on air conditioning, heating and refrigeration topics? Try Ask ACHR NEWS, our new smart AI search tool. Ask ACHR NEWS →

The challenge for cities can be broken down into smaller pieces, looking for the best technologies and integrating them, for example, into high performance buildings.

As far as new models, net zero energy buildings provide new opportunities. The Bullitt Center in Seattle was built to be net zero. The U.S. Army Corps of Engineers is seeking to make military bases net zero in energy and emissions, notes the authors.

From model buildings you can develop model cities.

“By 2030, cities will be a battleground for sustainability,” state Walsh and Hiemstra. “Without cities, a transition to a low-carbon, resource-efficient green economy as a means for implementing sustainable development will always remain an aspiration rather than a reality.” Solo survivalism will not work.

Critics say that sustainability will never work. It is not achievable. But a number of companies are already making it happen.

Toyota pioneered lean manufacturing, which is now used by many manufacturers. Wal-Mart has the goal of zero waste by 2025. Cutting waste saves money for the company, its suppliers, and its customers. The U.S. Business Council for Sustainable Development came up with the idea of By-Product Synergy — one business’s waste can be another’s raw material.

“To imagine a new future, we have to stop trying to simply build a more efficient past,” assert the authors. Building a better city is about people and their willingness to change. We need vision and innovation. We need to breed new ideas.

Mayor Michael Bloomberg of New York said that cities will need to innovate as much as companies to take on infrastructure challenges, improve planning, and create jobs.

All levels of government need to create an environment that promotes growth. “Long-term economic growth requires national, state, and local government to create a predictable and competitive business climate for all industries across the board,” Walsh and Hiemstra write.

More than half of construction companies expect 60 percent of their projects to be green in 2015, up from just 28 percent in 2012 and 13 percent in 2009. “That’s not incremental progress. That’s a revolution,” say the authors. And companies are doing it because it makes economic sense. The life-cycle cost of their buildings is less.

In the future, the cloud technology that we’re starting to implement now will go from being an option to standard practice. The transition to an “intelligent infrastructure” will grow.

“The intelligent city is a smart, sustainable city. One of the best things about truly intelligent cities is that they possess interoperable and scalable platforms,” say the authors. Interoperable and scalable are two of the common terms we now hear in building automation.

Many of the elements to create the sustainable cities of the future lie in the hands of people in the HVACR industry — among the manufacturers, distributors, and contractors helping to construct or retrofit buildings to make them more energy efficient and resource efficient using technologies such as geothermal heat pumps, solar panels, fuel cells, and combined heat and power, and utilizing building automation systems and energy management systems to make sure every bit of electricity and water used in that building is used optimally.

The authors conclude, “All of us are going to spend the rest of our lives in the future. We can do nothing to change the past, but we have enormous power to shape the future.”

Millennials in the HVACR industry can play a major part in helping to shape a bright future in the United States and around the world.

The book Millennial City: How a New Generation Can Save the Future, by Dennis Walsh and Glen Hiemstra, is available in Kindle Edition by clicking here. Write to the authors at info@futurist.com. Visit www.futurist.com for a look at emerging ideas, trends, and technologies.

Publication date: 11/4/2013

Want more HVAC industry news and information? Join The NEWS on Facebook, Twitter, and LinkedIn today!

KEYWORDS: millennials

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

 

Greg Mazurkiewicz is Web Editor. He can be contacted at 248-244-6459 or gregmazurkiewicz@achrnews.com. Greg handles the day-to-day operations of The NEWS' website, www.achrnews.com, including the Extra Edition page, which offers additional online-exclusive articles. He has 40 years of experience as a writer and editor. He holds a bachelor's degree in Journalism and a master's degree in Business Management.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • HVAC-enrollment

    The Trades Are Back: HVACR Programs See Nearly 30% Enrollment Spike

    A new wave of future technicians is entering the pipeline.  
    News
    By: Matt Jachman
  • 2025 Top 40 Under 40

    2025 Top 40 Under 40 HVACR Professionals List

    The 11th annual Top 40 Under 40 list highlights those...
    News
    By: Hannah Belloli-Oster
  • LG Ductless Mini-Split Systems

    The 9 Types of Heat Pumps

    As the U.S. moves toward electrification, heat pumps are...
    Heat Pumps
    By: Joanna R. Turpin
Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

  • Airex Rooftop Units
    Sponsored byAirex Manufacturing Inc

    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

Popular Stories

HVAC-Price-Increase-graphic

HVAC Price Increase List: June 2026

Trump-Section-232.jpg

Trump Reduces Section 232 Tariffs on HVAC Equipment to 15%

Refrigerants-and-gauge.jpg

HVAC Industry Warns of Counterfeit Refrigerants Entering U.S. Supply Chain

U.S. Supreme Court building

95% Furnace Efficiency Rule to Get New Hearing

Midea-training.jpg

HVAC Workforce Crisis Expands Beyond Technicians to Instructor Shortages

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

June 17, 2026

Decarbonization Without Disruption

This webinar will explore practical HVAC decarbonization strategies that minimize disruption while maximizing long-term performance and ROI.

View All Submit An Event

Poll

Summer Staff

Are you fully staffed for the summer season?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
Decarbonization Without Disruption - Free Webinar - 6/17/2026

Related Articles

  • Herb Woerpel

    The Benefits and Challenges of a New Energy Future

    See More
  • Introducing The Industry To A New Generation

    See More
  • Refrigeration Control Raised To A New Degree

    See More

Related Products

See More Products
  • air came to a stop.jpg

    The Air Came to a Stop

  • new cover.jpg

    Profit is An Attitude: The Strategies You Need to Optimize Profits

  • Lessons Learned in a Boiler Room: A common sense approach to servicing and installing commercial boilers

See More Products

Related Directories

  • A to Z Sales & Marketing

    We strive to revolutionize indoor living through innovative solutions that improve air quality, enhance comfort, and promote sustainable living for people around the world.
  • The New Flat Rate (Manufacturer)

    We help residential service contractors nationwide by providing a menu pricing system for them to use with their customers. Available in printed book or digital iPad formats. When using menu pricing, technicians can easily present multiple options to their customers on every repair job. Thus, customers choose the level of service that best fits their budget.
×

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing