CENTER LINE, Mich. — 1st Source Servall, one of the largest distributors of appliance and HVAC parts in North America, announced that it has launched a new digital marketing services division, Profit Partners Solutions, to assist small businesses in the appliance and HVAC sales and service industry. The company said the new suite of services provides the opportunity to optimize various web-based platforms, including website development and social media, to enhance brand awareness, services, and name recognition.

Profit Partners Solutions is specifically designed to assist small appliance service and HVAC businesses that wish to incorporate digital marketing into their business model but either do not have the expertise to do it or the budget to hire an outside consultant to develop it.

Digital services offered include:

Website on Demand — this service is for the company that may not have a website, or an up-to-date site, to refresh the business’s digital image as well as ensure easier access for their customers. Services provided include full website creation, with design and creative aspects by digital media experts. Businesses can choose from template website designs that have been uniquely developed to accommodate and showcase industry specific needs and services. This service includes Google Analytics, website based email addresses, and individualized URL.

Social Media on Demand — a service that helps a company establish a social media presence to increase brand recognition in order to interact with customers as well as engage potential new customers. Profit Partners Solutions works with their clients to create unique Facebook, Google+, Twitter, and LinkedIn accounts and provide training on how to use these platforms to keep customers and prospects engaged. The service is also available to businesses that may already utilize social media, but want to learn how to better use it as a sales and communication tool or enhance its social media identity.

Local Search on Demand — helps businesses ensure that they are found on the Internet by customers and are optimized on the most popular local directories. Profit Partners Solutions said it will claim a business listing for the company on the top 10 local directories in the desired market, such as Google, Bing, Yahoo, and other local directories, and add all of the specific details that lead to improving search optimization rankings. All listings will be optimized with important information about the business and will include a company logo and photos of the business.

e-commerce on Demand — creates a web-based sales division for traditional brick and mortar businesses by providing a modern parts website branded specifically with the company’s logo and colors. Each business is provided parts lookup functionality, detailed parts descriptions with pictures, a fully functional secure shopping cart, and web chat availability. This will transform any business into a 24-hour operation, without adding extra work. 1st Source Servall will offer access to its inventory, ship all ordered parts directly to the end consumer in the name of the client, process all credit card payments, and handle all customer service aspects. In addition, every sale through the business’s ecommerce webpage will result in a rebate from 1st Source Servall.

For more information on Profit Partners Solutions, visit

For more information on 1st Source Servall, visit

Publication date: 12/3/2012