Morrill Motors®, a division of Regal Beloit, has revised both its Website,, and its logo to reflect the company’s new approach to developing energy-efficient solutions for commercial refrigeration clients.

“The new logo and Website give a fresh face to the company’s focus on innovative solutions for the commercial refrigeration market,” said Tim Neal, director of marketing for Morrill Motors. In early 2008, GE’s commercial refrigeration products were put under the Morrill Motors umbrella. According to the company, these products set the standard for ECM motors to comply with the California Energy Commission’s Title 20 legislation for walk-in coolers and freezers. The motors include ARKTIC 59, ICE 59, ARKTIC 142, and ICE 142, which will bear the Morrill name in the near future.”

The home page of the new Morrill Motors Website is dominated by the ultimate symbol of chill technology, a majestic iceberg, said the manufacturer. The site gives users three primary navigation options - Our Company, Our Partners, and Our Products - each populated with a complete range of information. The Industry Links option provides the user with a comprehensive list of related Websites, from trade press and trade associations to federal energy-related information.

Publication date:04/20/2009