ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account

ACCA Service Managers Step Up During Forum

By Mike Murphy
November 3, 2008
The NEWS Publisher, John Conrad (left), talks with ACCA President/CEO Paul Stalknecht about the disaster relief efforts in Galveston, Texas in the aftermath of Hurricane Ike. Conrad sits on the Disaster Relief Committee with other industry leaders. Stalknecht presented $1,000 checks to six companies immediately following the devastation to help them get in operating condition, and presented $250 checks to individual employees of companies that had been displaced.

HOUSTON - The Air Conditioning Contractors of America (ACCA) put its first National HVACR Service Managers Forum into the annals of Texas history. Kevin Holland, ACCA vice president said, “This exceeded our wildest expectations. We actually had to turn people away.”

More than 300 service managers from nearly every state (and two Canadian provinces) signed up for this new educational event designed exclusively for the men and women who manage HVACR service departments.

The forum was held at the Doubletree Hotel Houston Downtown, Oct. 9-10. The theme of the event was to create an impact on attendees’ lives, careers, and businesses.

Randy Creech, from Beyer’s Mechanical in San Antonio, is one service manager who was pleasantly surprised with the results. He said, “It is amazing to see so many service managers at a meeting like this. Usually, we have a tendency to think we’re too indispensible to leave the office for any length of time. But, I’m really glad I made this trip.”

At the National HVACR Service Managers Forum, sponsored by ACCA and The NEWS, highlights included keynotes from two nationally recognized speakers. Garrison Wynn and Sarah Michel explored how to get great results from your employees, and how to communicate with your team, bosses, and colleagues in order to succeed. Both speakers blended important information with a sense of humor, and gained high marks from the attendees.

In addition, presentations by leading contractors and experts focused on how to improve service department operations and build a better career and bottom line.

Presentations included: Structure Your Service Department for Profit, by Rick Hutcherson, RHI; The Perfect Service Call, by Eric Knaak, Isaac Heating & Air Conditioning; How to Stay Cool When Customers Get Hot, by Steve Coscia, HVAC Customer Service; Finances for Service Managers, by Skip Snyder, The Snyder Co.; and Taking Your Service Agreement Program to the Next Level, by Michael Goater and Jessica Morriston, Air Conditioning by Jay.

Fifteen sponsoring vendors took an active part in the meeting with their booths strategically positioned in the center of the meeting areas, and many of them moderated roundtable discussions during one of the lunch sessions. Sponsors included: Jackson Systems, Equiguard, Johnson Supply, Rawal Devices Inc., Sawin Mobile, Data-Basics Inc., Jonas Software, Appion, Ultimate Tech, Copper Development Association, Discrete Wireless, Pure Chem, Davisware, Kudzu.com, and Polar Technology.

KEYNOTE HIGHLIGHTS

At the opening session, Garrison Wynn combined results from the largest management survey ever conducted with real-life management and leadership solutions. Wynn is a former professional stand-up comedian who has hosted television specials and radio programs, and is a former Fortune 500 corporate department head that has developed and marketed industrial products.

Wynn connected with the audience through a mixture of very real-world examples and his natural tendency for humor.

Sarah Michel keynoted the closing luncheon with an artful twist on communications techniques. Using a four-quadrant approach to personality styles, Michel stepped through each style from the perspective of a service manager as he or she would work with a variety of people throughout a normal workday. She also mixed a myriad of experience with some good-natured humor, and involved the audience in the discussions. Michel said she would make her slide handouts available to everyone. Attendees can download the handouts at www.acca.org/servicemanagers. A link to her presentation will be near the bottom of the page.

According to surveys conducted at the meeting, 94 percent of attendees said the forum far exceeded their expectations, and over 90 percent said they would be back for the next one.

Larry Hopton, of Mechanical Contractor Inc., said, “Thank you for having the Forum for Service Managers. This gave me a lot of good information to take back and put into practice. It gave all service managers the opportunity to increase sales and performance opportunities.”

For more information, visit www.acca.org.

Rick Hucherson of RHI, speaks to a packed house during the ACCA National HVACR Service Managers Forum in Houston. Hucherson’s Leading Effective Meetings and Training Programs training session focused on using weekly and monthly meetings, and training opportunities to maximize profits.

Sidebar: Change Management

HOUSTON - Service managers play a key role in the success of a contracting business. In addition to usually being the key technical troubleshooting resource in a company, they often manage the largest single department in the company. At a meeting developed exclusively for service managers, more than 300 attended a variety of management training seminars.

Garrison Wynn, a leading authority on change management, opened the Air Conditioning Contractors of America (ACCA) National HVACR Service Managers Forum on October 9, with an entertaining and educational keynote address about leadership and communication.

Wynn, a former standup comedian, kept the attention of the audience with a humorous knack for relating his own experiences, both the successes and the failures. He sent the audience home with many take-aways that could be practiced by each when they returned to the world of work. Some of his key points included:

• Agreement is the foundation of accountability.

• People are more likely to agree with people who agree with them first.

• People buy into what they can understand quickly.

• The most successful people can define value in less than 20 seconds.

• People want the same things: love, money, and prestige. Therefore, there are multiple solutions for a single problem.

While talking about effective communication, Wynn reminded the audience that their own leadership is critical to the success of the people they are managing.

“The people you manage are usually at a different level of understanding. If you talk at the height of your intelligence about what you do, you may not communicate effectively,” he said.

Wynn also discussed how managers must understand the difference between more experienced and younger workers. “People under 30 are accustomed to being praised and rewarded along the way, before they reach the end goal. Over-30s expect to get praise and reward at the end.”

According to Wynn, it is a very different mindset and requires an astute manager to understand how to manage both types effectively.

Wynn co-authored “Speaking of Success” with Steven Covey and Ken Blanchard; it is available in bookstores. For more information on Wynn’s offerings, go to wynnsolutions.com.

Sarah Michel, CSP, of Perfecting Connecting® spoke to more than 300 service managers attending the ACCA National HVACR Service Managers Forum about demystifying the four communication styles. Michel had been the highest-rated presenter at the 2008 ACCA Conference, and was invited to share her expertise with the service manager group in Houston.

Sidebar: They Have Style, Too

HOUSTON - Raise your hand if you think good communication skills are essential tools needed to be effective in your job? Keep your hand up if you think you do it well?

Sarah Michel begins every training session on communication styles with the same introduction, to emphasize a point. Most of us understand the importance of good communication, but somewhere between understanding and execution, we lose our way.

Michel is a communications and personality style expert. She works with companies and organizations that want to make their work relationships work. On Oct. 10, she was in Houston delivering a keynote luncheon speech to more than 300 service managers attending the first National HVACR Service Managers Forum sponsored by Air Conditioning Contractors of America and The NEWS.

Michel demystified the four communications styles so that attendees would be able to connect with anyone, anywhere, anytime.

First, attendees identified their own preferred style of communication. Though some had been involved in similar classes in the past, it was interesting that many noted a change in their own communication behavior during a period of years.

Michel joked with the audience, “It is amazing how we find that as we age, and grow in experience, we become so much more perfect.” In reality, noted Michel, people do tend to naturally possess all four-communication styles and as we mature, it is not uncommon to become more centered among the four styles; whereas in our youth we might lean more strongly toward one particular style.

The theme of Michel’s session for the service manager audience was to help them find ways to connect with an assortment of people that they work with on a daily basis. According to Michel, successfully managing people requires a knack for getting the most from everyone regardless of whether their style matches with yours. Great ideas for improving a process in the business are useless if the manager can’t create a rapport with the person who possesses those ideas.

Michel is president of her own speaking, training and consulting firm, Perfecting Connecting. For more information visit www.perfectingconnecting.com.

Publication date: 11/03/2008

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

 

Mike murphy

Mike Murphy has more than 30 years’ experience in HVACR manufacturing, product development, marketing, sales, and publishing. Murphy holds a bachelor's degree in Business Administration & Marketing.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • HVAC-enrollment

    The Trades Are Back: HVACR Programs See Nearly 30% Enrollment Spike

    A new wave of future technicians is entering the pipeline.  
    Training and Education
    By: Matt Jachman
  • 2025 Top 40 Under 40

    2025 Top 40 Under 40 HVACR Professionals List

    The 11th annual Top 40 Under 40 list highlights those...
    HVAC Residential Market
    By: Hannah Belloli-Oster
  • LG Ductless Mini-Split Systems

    The 9 Types of Heat Pumps

    As the U.S. moves toward electrification, heat pumps are...
    Ground Source Heat Pumps
    By: Joanna R. Turpin
Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

  • Airex Rooftop Units
    Sponsored byAirex Manufacturing Inc

    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

Popular Stories

Outdoor-condensing-units.jpg

EPA Removes R-410A Installation Deadline

HVAC-Price-Increase-graphic

HVAC Price Increase List: June 2026

Trump-Section-232.jpg

Trump Reduces Section 232 Tariffs on HVAC Equipment to 15%

cooling-habits.jpg

50 Percent of Americans Have Skipped HVAC Maintenance

ACHR NEWS Editor Chris Gray Presenting HVAC Minute 5-18-2026

HVAC Manufacturers Fight Pricing Lawsuits

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

June 9, 2026

Before You Go All In on AI: Set Up Your Business to Actually Win

In this webinar, we'll walk you through exactly what to get in place before you add AI to your business. You'll leave with a clear picture of where you stand today and a practical action plan to set yourself up for real results.

View All Submit An Event

Poll

EPA Decision

Are you happy the EPA decided contractors can continue to install R-410A equipment?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
A2L Refrigerants - Free Webinar - May 21, 2026

Related Articles

  • May 22, 2013: Registration Now Open For ACCA's Service Managers Forum

    See More
  • June 23, 2014: Registration Now Open for ACCA’s Service Managers Forum

    See More
  • ACCA's Service Managers Forum

    See More

Related Products

See More Products
  • HVACR-Troubleshooting-Fundamentals-Cover-Image-One-Sheet.jpg

    HVACR Troubleshooting Fundamentals - Refrigeration & Air Flow Systems Training Package for Instructors & Service Managers

  • Manual_SPS_new.jpg

    Manual SPS HVAC Design for Swimming Pools and Spas [ANSI/ACCA 10 Manual SPS - 2010 (RA 2017)]

  • Manual J 8 Full.jpg

    Manual J Residential Load Calculation (8th Edition - Full) [ANSI/ACCA 2 Manual J - 2016]

See More Products

Related Directories

  • UPE Co.

    End of life HVAC services, recovery & purchasing of Lithium Bromide Solution and refrigerants. We purchase air-cooled, absorption, centrifugal chillers and Rooftop Package Units. Do not scrap your old equipment until you speak to us.
  • First Step USA Inc DBA Beenimax

    Beenimax supplies dependable HVAC parts and accessories, delivering fast shipping, competitive prices, and quality solutions for heating, cooling, and refrigeration professionals nationwide.
×

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing