ATLANTA - GE ECM by Regal Beloit Corp. has launched, a new Website that gives HVAC distributors and contractors access to marketing, training, and technical materials related to Evergreen™ products. The site is being launched in conjunction with the introduction of Evergreen IM, what the company says is the world’s first universal ECM aftermarket motor for residential heating and cooling applications. Using up to 74 percent fewer watts than a standard indoor blower motor, Evergreen IM is said to instantly upgrade the efficiency of most central heating and cooling equipment.

“We developed so that all our dealers would have easy access to information they need to promote and install Evergreen,” said Preston Davis-Robinson, GE ECM by Regal Beloit aftermarket leader. “We know that dealers will want to include Evergreen information in their educational materials, plus they will need access to technical support and installation guidelines as well. The Website puts all this information at their fingertips.”

Marketing materials available on the Website include customizable brochures, direct mailers, counter mats, Internet banner ads, logos, artwork, and newsletter content. In addition, the site offers dealer and contractor literature, technical installation materials, and online training.

For more information on Evergreen IM, visit

Publication date:09/29/2008