FORT WAYNE, Ind. - WaterFurnace International Inc. recently launched a new public Website at www.waterfurnace.com that the company said is “rich with information” for residential and commercial customers. It also helps those customers quickly connect with local WaterFurnace dealers.
“We tried to keep the design and navigation simple and
intuitive,” noted Andy Fracica, WaterFurnace director of marketing. “The main
tabs on the home page are Products for
your home, Solutions for your business, and Just for dealers - very straightforward. And we present the appeal
of a WaterFurnace geothermal system - significant energy savings and low carbon
footprint - with language and graphics that are easy to understand.”
An energy savings calculator and a consumer-friendly Geothermal Journal are among the site
features for homeowners. The secure dealer portion of the site provides
literature, tools, and training resources including complete information on the
company’s GeoPro Master Dealer program.
According to Fracica, the company is also actively managing its
Web presence through search engine optimization and search marketing programs
that are attracting more visitors and generating more leads for dealers than
“We’ve definitely entered the world of Web 2.0,” he said. “Our
Internet site is a hub of activity and communication.”
WaterFurnace is a
manufacturer of residential, commercial, industrial, and institutional
geothermal and water source heat pumps. For additional information, visit www.waterfurnace.com.
WaterFurnace Introduces New Website
October 22, 2007