Emerson Funds Scholarships for Hispanic Students
Bettcher presented the donation over the weekend to Felipe Korzenny, Ph.D., director of the Center for Hispanic Marketing Communication at FSU, at an executive summit hosted by Emerson Climate Technologies. At the event, Korzenny spoke about the trends of U.S. Hispanic population growth, and more specifically, opportunities for marketing to the growing Latino business community. The summit brought in business leaders from across the HVACR industry, including contractors, wholesalers, original equipment manufacturers, and major retail end-users.
“We’re serving an increasing number of Latino customers, so it’s important that we bolster our labor force with workers who really understand this market,” said Larry Taylor, president of AirRite Air Conditioning Co. Inc., Fort Worth, Texas.
For more information, visit www.emersonclimate.com.
Publication date: 05/14/2007