GOLDEN, Colo. -, an online provider of prescreened service professionals, has announced a strategic relationship with MSN establishing ServiceMagic as the exclusive provider of home improvement contractor services on the MSN House and Home Web site.

"This alliance provides us with a new significant channel for our services," said Rodney Rice, co-founder of ServiceMagic. "MSN House and Home visitors make up a large and very attractive homeowner demographic for our contractor customers. We expect this relationship to add significant traffic to our customer base."

"MSN is constantly looking for opportunities to provide consumers with the most useful online experience, and as such we're thrilled to be working with ServiceMagic to connect our customers with the best home improvement professionals to fit their needs," said Christine Andrews, MSN product manager. "Together we believe our relationship will make MSN a top destination for anyone looking for home improvement resources."

According to ServiceMagic, more than 45,000 service professionals currently use its site to get targeted leads for home building, remodeling, architectural services, roofing, plumbing, HVAC, and other services.

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Publication date: 03/22/2004