Ron Gillespie, owner of Trilogy Plumbing Inc., stands next to his company's newest van with an outsized display of Rheem tankless water heaters that creates a moving billboard to show Trilogy's brand loyalty. "It's the only one like it in the world," he said, noting he gets a lot of double takes when he drives the van around the greater Phoenix area. The Trilogy van is decked out with Rheem tankless water heater insignia and features photographs of the latest products along with the company's catch phrase, "Relax, it's Rheem."

Publication date: 11/27/2006