GOLDEN, CO — ServiceMagic recently launched its Web site, www., to help customers address local home service needs. ServiceMagic has been set up to match service professionals with consumers to offer more than 485 common home services that range from simple repairs and maintenance to complete remodeling projects.

“In today’s tight labor market, service professionals are increasingly selective about the types of projects they can or want to bid on or accept,” said Rodney Rice, co-ceo and co-founder of

“ServiceMagic eliminates the guesswork by allowing service professionals to define their job preferences and accept only those leads that are right for their business.”