BOONSBORO, Md. — Loan Liaison has announced the launch of ( According to the company, this free service provides visitors with financing solutions for HVACR installations. Visitors to the Web site complete a secure form that is forwarded to multiple lenders who compete for the loan. The service remains free to the visitor, and they may receive the funds in as little as 48 hours.

According to Loan Liaison, “Up until now, HVACR equipment and installation financing was largely based on personal, unsecured loan products. Having strong relationships with major lenders offering home equity loans and lines of credit, what was once considered a lost sale by installers — because of the customer's credit worthiness — can now be saved. This invaluable benefit will allow installers across the country to build customer relationships and add profit to their business, without increasing their marketing budget.”

“Loan Liaison is proud to be the first company offering consumers multiple, online lending solutions exclusive to HVACR home comfort investments,” said Jesse Barron, co-founder of the company. “Oftentimes, equipment manufacturers and installers offer financing through a single lender; usually at a higher interest rate. breaks the mold and empowers the consumer to choose the best offer.”

Although the site remains consumer focused, an affiliate program has been established for HVACR professionals. Enrollment in the affiliate program is free and open to any organization or HVACR professional within the United States. When completing the application, a unique sub-domain is chosen to distribute to customers. When visitors enter through the unique domain (e.g.,, the affiliate will receive a commission for a completed loan request.

For more information, contact Barron at 866-206-6276 or

Publication date: 10/13/2003