NORMAN, Okla. - York Heating and Air Conditioning recently announced its 2005 schedule of contractor boot camps for dealers. Offered through York Business Training University (BTU), the success week boot camps are a series of intensive workshops conducted by top industry professionals, says the company.

BTU hosted the initial event in Las Vegas last year. In 2005, the first of these eight scheduled boot camps was held February 16-18, again in Las Vegas. The Marketing and Lead Generation boot camp addresses a number of topics intended to help participants define their marketing plan and become familiar with the marketing materials available to help them execute their plan. Topics for the camp include creating more leads, image development, using direct marketing, creating great materials, developing an advertising plan, and the sales process.

In-Home Retail Selling will be the focus of boot camps in Dallas (March 9-11), Nashville, Tenn. (March 23-25), and Baltimore (April 6-8). These boot camps will look at the principles of in-home retail selling, including developing customer rapport, assessing customer needs, the in-home technical assessment, delivering the homeowner presentation, closing the sale, and more.

"These boot camps are unique, because the instructors work side by side with the participants to make sure they grasp the content and can take what they have learned back to their co-workers," said Jeff Revlett, York training manager of North America. "Our objective is to help our dealers improve their profits as well as their performance. Later in the year, we'll focus our attention on service operations and financial operations."

According to the company, York's BTU training curriculums teach everyday business practices in workshop-style settings that increase learning potential and support execution.

For more information about the 2005 success week boot camps, visit

Publication date: 02/28/2005