NORMAN, Okla. - York Heating and Air Conditioning announced its 2005 schedule of contractor boot camps for dealers. Offered through York Business Training University, the success week boot camps are a series of intensive workshops conducted by top industry professionals.

York's team of instructors consists of successful contracting owners and professional trainers, focused on content and implementation. These boot camps are scheduled throughout the year and are designed to help participants recognize and achieve their profit potential.

The marketing and lead generation boot camp will address a number of topics intended to help participants define their marketing plan and become familiar with the marketing materials available to help them execute that plan. Topics for the camp include creating more leads, image development, using direct marketing, creating great materials, developing an advertising plan, and the sales process.

In-home retail selling will be the focus of boot camps in Nashville (March 23-25) and Baltimore (April 6-8). These boot camps will look at the principles of in-home retail selling, including developing customer rapport, assessing customer needs, the in-home technical assessment, delivering the homeowner presentation, closing the sale, and other topics.

"These boot camps are unique because the instructors work side-by-side with the participants to make sure they grasp the content and can take what they have learned back to their co-workers," said Jeff Revlett, York training manager of North America.

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Publication date: 03/14/2005