As fraudulent HVAC websites grow more convincing, contractors face lost revenue and increased competition — while consumers may unknowingly invite unlicensed technicians into their homes.
Mascots are popping up everywhere in the HVAC industry — on service trucks, across social media feeds, and at community events — as a way for contractors to stand out in an increasingly crowded marketplace and offer something traditional marketing can struggle to deliver: instant recognition and human connection.
More HVACR contractors are facing pivotal ownership decisions — whether to sell, restructure, or remain independent. Industry voices share what these transitions really look like, what often goes wrong, and how owners are weighing speed, control, liquidity, and legacy.
With so many AI platforms on the market, knowing where to start and what delivers ROI can be overwhelming. Industry experts share how contractors are cutting through the noise and seeing measurable gains.
In this video, we talk with Jan Brockmann, CEO, president of the executive management, and regional president EMEA at Bosch Home Comfort Solutions. Brockmann talks to us about what’s leading to the increase of consolidation in HVAC manufacturing.
Climate Control Group’s Dan Ellis discusses the commercial and residential geothermal market and how tax incentives (or lack thereof) have affected its adoption, new opportunities for geothermal installation and application, and solutions contractors can employ to offset geothermal cost.