Business Management

Building Your Brand: Go Big or Go Home

Book Explains How to Build Your Brand into a Major Asset
By Greg Mazurkiewicz
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Many small businesses have plain, nondescript logos, and have built a plain, nondescript brand. In his book, Building a Big Small Business Brand, Dan Antonelli notes that it doesn’t have to be that way. Building a big brand can make a big difference for the small business owner.


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Using Background Checks Wisely: Tips and Recommendations

One of the EEOC’s Areas of Focus Has Been Background Checks, Especially Criminal History
By Richard D. Alaniz
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One of 2013’s hallmarks in the labor and employment field is the aggressive stance taken by the Equal Employment Opportunity Commission (EEOC), which enforces federal anti-discrimination laws. One of the EEOC’s areas of focus has been the use of background checks, especially criminal history.


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Consumer Search Behavior Shows Mobile Is Growing

Mobile Climbs as Consumers Continue to Adopt Online Purchasing Habits
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DAC Group and Kantar have released the results of their latest consumer search behavior survey. Results in the categories of general consumer search behavior, mobile, and social search show steady trending in digital adoption.


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Best Practices in Hiring: Reducing Turnover and Limiting Liability

By Putting a Little Effort into Finding Quality Employees, Employers Can Reduce Turnover
By Richard D. Alaniz
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Finding good employees is a key step in retaining employees and thus reducing turnover. There are a number of steps employers can take to help improve their hiring procedures.


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Employers Share Most Memorable Interview Blunders

Nearly Half of Employers Know if a Candidate is a Good Fit Within the First Five Minutes
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When it comes to a job interview, the first few minutes may be the most crucial. A new survey from CareerBuilder finds that nearly half (49 percent) of employers know within the first five minutes of an interview whether a candidate is a good or bad fit for the position, and 87 percent know within the first 15 minutes.


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OSHA Ramps Up Scrutiny on Temp Worker Safety

Employers Must Understand and Comply with Their Duties Regarding Training and Safety
By Richard D. Alaniz
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As the Occupational Safety and Health Administration (OSHA) ratchets up its scrutiny on temp workers, employers must understand and comply with their duties regarding training and safety, before accidents occur.


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Top Nine Tips New Businesses Should Heed from Accountants

Think You Don’t Need an Accountant? If Your Goal Is to Have a Thriving Business, Think Again
By Jennifer Warawa
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When you think about the number of start-ups that fail in the first year of business, and when you consider all the challenges entrepreneurs face, it becomes clear to me that we must change the mindset of start-up businesses to realize the importance of working with an accountant.


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Watch Out for UFOs: Worker Centers as ‘Union Front Organizers’

They Don’t Follow the Same Rules as Unions, Even While Some Lay the Groundwork for Unionization
By Richard D. Alaniz
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Non-union companies usually work to keep an eye out for signs of union organization among their workforces. However, they are generally focusing on unions and union organizers, not nonprofit groups like “worker centers.” Yet some of these worker centers have begun partnering with unions.


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Using Barter to Boost HVAC Sales

Barter Exchanges Bring New Buyers and Sellers Together, Potentially Creating a New Customer Base
By John Strabley
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Savvy HVAC contractors are discovering that bartering is a great vehicle for using downtime, moving excess inventory, attracting new customers, and generating barter dollars that can be used for advertising and other business expenses.


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How Federal Contractors Can Navigate Affirmative Action Compliance

Laws Governing Affirmative Action for Contractors Are Lengthy and Complicated
By Richard D. Alaniz
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If companies with federal contracts or subcontracts are found to be non-compliant in regard to equal employment and affirmative action, they can face mandatory changes in their employment policies as well as bad publicity.


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Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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